YIH LIANG

tflsmedia.com
yih@tflsmedia.com
408.834.5615


EXPERIENCE

SmugMug | Marketing Designer | 5/2011-1/2012
Designed and developed all web and print work

• Fully assumed ownership of each project’s lifecycle (ideation, wireframes, creatives, and development in addition to procuring resources and requirements as well as following through during QA and release):
   -  Microsite targeted at professional photographer demographic
   -  Desktop and mobile iterations of landing page for mobile phone camera application
   -  Error pages for all possible site maintenance and site down conditions
• Created and modified various print and Flash advertisements, banners, brochures, and flyers
• Provided expert guidance and feedback on all design related tasks, projects, and discussions
• Championed pixel-perfect, grid, typography, and ratio based layouts


McAfee | Senior User Interface Engineer | 3/2011 - 5/2011
Mobile website and application lead designer


McAfee | Senior User Interface Engineer | 3/2011 - 5/2011
Designed and developed mobile websites, mobile and desktop applications, promos, landing pages, banner advertisements, and mailers; led and collaborated on Consumer website design iterations

• Mobile website, mobile application, and Consumer promotional banner designer
• Responsible for providing all mockups and assets for Consumer Go-To-Market product launches
• Contributed to application design for 2010 Consumer product platform
• Led and created majority of design efforts for all phases of Consumer website revamp
  - Main page promotional banner increased sales revenue by over 200% within 24 hours of launch
• Responsible for US market front end design and development for .NET migration
• Significantly improved conversion and revenue based on Sales and Marketing web data
• Recognized by all project stakeholders for attention to detail, creating high impact and professional deliverables with modern design aesthetics, and going above and beyond to achieve milestone dates


Trend Micro | User Interface Designer | 6/2003 - 4/2007
Designed user interfaces for web based applications and print work, conducted user research, implemented and progressed user interface technologies and visual design

• Implemented front end of enterprise web-based user interfaces (wireframes to functional prototypes)
  - Prototypes are well received by corporate clients – commended for ease of use and efficient design
• Expanded print work to whitepaper figures and marketing collateral
• Overhauled whitepaper documentation iconography to reflect contemporary products with high fidelity
• Established and maintained user interface standards, policed all prototypes for standards adherence
• Major contributor for the following awards:
  - InterScan VirusWall for Small and Medium Businesses earns Values Champion Award in Fall 2003
  - InterScan Web Security Suite earns Project of the Year and Statistical Quality Assurance awards in 2005
  - ServerProtect for Linux received Reader’s Choice Award by LinuxWorld Magazine in 2006
• Contributed to transformation of User Interface group to Human Interface Engineering
• Promoted to full time employment upon graduation due to proven professionalism and performance


Trend Micro | Design Intern | 6/2000 - 6/2003
Designed user interfaces for web based applications and print work

• Implemented front end of enterprise web-based user interfaces
  - Spam Prevention Service received Microsoft Certified Professional Magazine “Products We Love!” award in 2003
  - InterScan Messaging Security Suite received CRN Test Center “Recommended” award in 2003
• Designed box and manual art for all Trend Micro products


NETiS Technology | Web Designer | 6/1997 - 8/1999
Designing and maintaining web sites

• Adapted early to graphic design and web technologies while in high school
• Created and maintained company and subcontracted websites


EDUCATION

1999 - 2003, Bachelor of Arts, Graphic Design, Santa Clara University


SKILLS

Computer Experience - Photoshop, Illustrator, Dreamweaver, Acrobat, HTML, CSS, Flash, Javascript, jQuery

Personal Skills - Fine art, website and application user interface design, print design


PUBLICATIONS

User Experience & Design Team: Efficient Handshake Between Different Roles, APCHI 2006, Paper #0063